When Copying Your Competitors Is A Necessary Evil

Whether you are a new or seasoned business owner, chances are you are always trying to increase sales or revenue. Even if your business sits atop its industry, you would always like to further solidify your dominance. One of the best ways to do this is to take a long hard look at your competition. In some cases, it is …

How to Charge Top Dollar For Your Expertise

The first step in becoming a paid expert is to become an expert. An expert is regarded as someone who has gained respect for the quality of knowledge that they know about a particular subject or skill. At first look, being an expert sounds intimidating. Most people think it takes years of reading and researching to become an expert. Anyone …

What Your Business Needs To Dominate The Market

One of the biggest concerns of any small business is how to be different and stand out within their respective markets. A successful business is one that demonstrates its uniqueness within a market saturated with other businesses claiming to provide the same services or products. If your business can’t compete through differentiation then the only way to dominate the market …

Using The Customer Decision Making Process To Increase Sales

Decision-making is the mental process people go through before performing a final outcome, in this case, making a purchase. Normally this process can result in one of several different possible outcomes from which a consumer will have to decide based on a certain set of judging criteria. Read on to find out how understanding the decision-making process can help you …

How To Eliminate Buyer’s Resistance And Make The Sale

The words you use to describe your business are the words that will define it. In order to grow your business, you must carefully choose the words you use in all your business communications. If you don’t, you could very well wind up chasing away your prospects before they even have a chance to open their wallets. There are words …

Hype Wars – How Misinformation Brings Down Businesses

Hype Wars – How Misinformation Brings Down Businesses In today’s interconnected world, there’s no such thing as local reputation. For everyone, from the smallest local business to the largest multinational enterprise, reputation now means global exposure, as the internet brings us all together. At the same time, news travel instantly across borders and the lure for the media to abuse …

The Dark Side of Reputation Marketing

The Dark Side of Reputation Marketing Most industries today are more lucrative and more volatile than ever before. The internet has torn down borders and local limitations, pitting together companies from all across the world in one huge, brutal business arena that spans the globe. In that arena, marketing and reputation play pivotal roles in standing out from the crowd …