Are you losing customers because of poor web design? A poorly-designed website can end up costing you many new customers.
In a world where attractive design matters, the design of your website can play a significant part in the success of your business. Your website is the first thing that a web visitors see and this could affect their purchasing decision.
We typically do things online. Even if it’s only just preliminary research, we still jump online and browse someone’s site first before buying products in-store or online.
Now, try to see things from your visitor’s perspective. How does your website appear to others? Does your site invite people to draw closer and explore things further, or does it make them hesitant and cautious about where to go next?
The way your site looks is just the tip of the iceberg. There are so many other things than can influence your visitors’ experience and their decision to purchase from you.
Let’s take a look at some key design problems that can affect your website’s results and performance:
Web Site Design Problems
Common web design issues that can impact your potential customer’s perception of your site include:
- Color – Clashing color schemes affect your website’s results. This also applies to using text and background color. There are methods that can help you select web colors correctly and even safe web color tools you can use to ensure that the color combinations you select will display predictably across various devices. If in doubt, consult a professional web designer.
- Design Elements – Pages that contain aesthetically unexciting, outdated or just plain hard to read text can turn prospective clients away from your site. Visitors can also be affected by inconsistent graphic elements and excessive use of design elements.
- Layout – The way you lay out your content can have a significant impact in the way users navigate around your site. Layout considerations also include where your navigational menus, links and other useful objects.
- Responsiveness – As websites are now viewed through a range of devices with different-sized browsers, it’s important that the design of your website be fully responsive. If your web pages do not display well on all devices, browsers and platforms, you will lose potential business opportunities.
Some of the most common website functionality problems may include:
- Subpar functionality – A huge turn-off for visitors is landing on a page where hyperlinks don’t work, videos can’t play and images aren’t displaying. Subpar functionality is no longer acceptable, especially if your goal is to come across professionally. Your website is a reflection of your business. It’s vitally important therefore, to make sure that all your links, videos and graphics remain running smoothly all the time. Sometimes, these problems could be related to external factors such as your web hosting, or they may even be unbeknownst to you, but it’s important to ensure that remain proactive and that you get problems fixed immediately.
- Feature limitations – If your website offers visitors certain features and functionalities, then make sure that these functionalities are not limited. For example, if you plan to sell goods or services on your site, make sure that you provide visitors with full e-commerce features that allow them to easily select and add items to a shopping cart, use coupons, complete purchases with a credit card or PayPal, receive notifications, invoices and email confirmations, etc.
Poor User Experience
Typically, the area that is most affected because of a poorly-constructed website is the “user experience.”
A poor user experience can leave a bad taste in people’s mouths and lead them to vent their frustrations on social sites, user forums, review sites, comment sections, etc., bringing you unwanted negative publicity.
Here are some common issues that can lead to a poor user experience:
- Ease Of Use – Your site must be easy to use and easy to navigate around in. Information about your products and services should not be kept in obscure corners. Your customers want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable files to your site (e.g. presentation slides), make sure that users are given instructions on how to download and access your information.
- Organized – If your site isn’t organized and user-friendly, you run the risk of losing not only prospective customers but also existing clients. Features such as search engine-friendly links, product and service categories and clean areas where topic-related content is grouped or linked together can provide users with an enjoyable experience.
- Compelling Website – Customers want sites that are user-friendly, easy to navigate, and that provide them with eye-catching options. This means achieving a balance between attractive, modern web design and compelling content that engages your users. For example, draw attention to hyperlinks which direct users to your product pages with eye-popping product pictures with well-written product descriptions. This can be very effective and will help improve not only the user experience on your website, but can also help you get more sales and conversions.
- Interactive Website – Another thing that helps customers decide to stay longer on your site is providing interactive features that engage your users, such as allowing them to comment on, share, like, download and recommend your content, interact with your support staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to move quickly within your website and access your data without waiting around for pages to load, so having your site optimized for faster loading pages is important.
As you can see, there are many areas that can lead to a poor user experience and impact your business success online. If your website is poorly constructed, you run the risk of not only losing prospective paying clients, but also current clients as well.
Now … what if you have arrived on our site because you currently have an existing website with design issues that could be affecting your business?
First, understand that getting issues fixed on an existing site can take time and can also end up being quite costly depending on the problem and what kind of website you operate, especially if the work requires a lot of web code writing.
If you are considering having a new website developed or upgrading an existing site, then we suggest that you consider building or redesigning your site with the WordPress web content management platform.
We currently provide more in-depth articles about the benefits and advantages of using WordPress on this site, but here are just some things to keep in mind about why you should seriously choose WordPress:
WordPress – Flexible Web Design
WP themes are unique website design templates that let you quickly customize the look and feel of your entire website without affecting the site’s content or changing the core site functionality.
There are thousands of professionally designed themes available that can be easily downloaded. Many themes are either free of charge, or can be purchased for a relatively inexpensive price, saving you thousands of dollars on the cost of website design.
Most WP themes nowadays are fully responsive and provide website owners with customizable features for changing your website’s design such as color, elements like headers, footers, menus and styles, page layouts and more. Themes are just one of the many things that make WordPress such a powerful tool for helping you create a design for your website that helps to improve your business.
Learn about WP themes here: WordPress For Newbies – An Overview Of WP Themes
Plugins – Virtually Unlimited Expansion
Another compelling reason to choose WordPress is that WordPress gives website owners expandable features through add-on applications called “plugins.”
WordPress plugins, like WordPress themes, integrate with your website to provide you with virtually unlimited flexibility.
Earlier in this post we looked at areas like subpar functionality and feature limitations as part of the reason why a poorly designed website could end up losing you customers.
WordPress plugins can help you overcome these issues and limitations quite easily. If there is a feature that needs to be added to your site, just install a plugin that will do exactly what you want your site to do.
Need a plugin that will let you know about any problems on your site like hyperlinks not working, videos not playing, graphics that are missing or even alert you if your whole web site is down? No problems … there are WordPress plugins that can help you fix that, or notify you about issues so you can correct these immediately!
Need a plugin that will turn your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several plugins that will help you sell products online and provide your customers with full e-commerce features that allow them to easily choose and add items to a cart, enter coupons, buy using credit card or PayPal, receive purchase notifications, invoices and email confirmations, etc.
And just like WordPress themes, there are literally tens of thousands of great plugins for WordPress site owners that can be downloaded free of charge, or you can purchase quite cheaply and will save you hundreds of dollars on the cost of website development.
Learn more about plugins here: The Easy Way To Extend Your Web Site’s Functionality
WordPress – A Rich User Experience
In addition to being able to address problems caused by a poorly-constructed web site, WordPress can also help you give customers a great user experience.
WordPress provides beautiful, professional and visually-exciting themes that cover all kinds of applications and feature-rich plugins that allow customers to connect, engage and interact with you. With the right combination of a WordPress-powered website, WordPress themes, plugins and great content, you can create a very rich and immediate user experience that will keep users returning for more.
As we’ve previously stated, consumers will do extensive research online before making a purchasing decision. If your website isn’t designed to provide your visitors with a rich user experience, these consumers will simply move on to another business that does provide them with a better website and user experience.
Hopefully now you have a better understanding of problems that can affect your web site and how WordPress can help you build a better online. To learn more about using WordPress please see our related posts section.
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